June, 2010. Thousands of Sardinian shepherds begin a massive protest campaign that will continue to the end of the summer, blocking the island's airports, ports and roads, marching through the streets of Cagliari, and occupying the seat of the regional council. Their demand is to obtain dignity and a fair price for their main product: milk. Three years later, Marco Antonio Pani and Paolo Carboni retrace the origins of the protest, the reasons behind it and the daily life of the protestors. Their account depicts a world that must not and refuses to be reduced to residual phenomenon interesting merely as an object of ethnographic research and a cliché of touristic folklore.