The fashion industry is major source of pollution and a social problem: 20% of water is wasted, 10% of CO2 emissions, 85% of clothing items are thrown away and only 1% recycled. Fast fashion is unfair to workers: salary inequality and lack of labor protection. Through numerous accounts the film describes the revolution to make fast fashion more sustainable and ethical starting from a change in production strategies. A total paradigm shift that will involve us as consumers and our clothes buying habits.