He graduated from high school in 2007 and continued studies at the European Institute of Design, Turin, majoring in digital and virtual design. In 2009 he began to produce videos for the Maverick Multimedia agency and for Rete7, a local TV station. In 2009, together with others from his course, he produced Arise, a self-produced web series that can be viewed at the website of the same name, and to found the indie production company Led Production.