For years the growth of our buying power allowed us to satisfy our needs at convenient prices and boost the economy as well. But what has resulted from this growth model? And what social and environmental impact has it had? In this road movie through unusual places, encounters and situations, Frederic Brunnquell reveals where the pursuit of discount prices is taking us and asks whether we really appreciate the value of the goods and services we purchase and consume.<%YOUTUBE=KECpk8LYdsY%>