Determined to block the construction of a waste incineration plant in Parma, Francesco Barbieri embarks on a journey to discover best waste management practices. His journey starts in San Francisco, renowned for having the world's best differentiated refuse collection, where he tries to talk with mayor Gavin Newsom, because his other mission is to disseminate the practice of recycling of reject materials.<%YOUTUBE=lCRBGWfCcS4%>
