Dawn. The sun is rising and casts its rays on a huge block of concrete. It is the volume of a shopping mall awaiting the citizens of its town. Many of them are about to arrive: some may need to buy without knowing precisely what, others may simply need to see people, others might want to spend a different day in the middle of chaos and of course there might be who cannot stand the crowd and someone else just might not know where to go. At the end of the day the shopping mall empties out and what is left is just a humongous, anonymous grey block... A shopping mall always knows how to satisfy your consumers' needs. Sure about that?