Father first, then film director, David Bond noticed that times have changes since his childhood. Different from when he was a boy, his children are uninterested in playing outdoors, preferring instead to play with their iPads, smartphones, computers and watch TV. Proof that Apple, Disney, and Mattel are much more successful in controlling children than their own parents are. Determined not to give up, Bond has launched a national campaign to get children out of the house and (re)discover nature.
