Tamsin Omond, one of Britain's rising stars on the environmentalist firmament, is young, charismatic, and famous for having led various protest actions that ended in her arrest. She soon realized that pushing radicality higher during a protest was failed strategy if the goal is to get the public interested in green issues. So she changed tactics in the attempt to exploit the media's interest in her every move and reinvented herself as an eco-celebrity ... a transformation her battle companions do not appear to appreciate.<%YOUTUBE=Eirgy7slyB4%>