Together with Alessandro Cocito, he founded the design studio/production company Legovideo, Torino, in 1986. He authored and directed the international award-winning documentaries I dischi del sole (2005) and Freakbeat (2011). He works in a variety of formats, including video magazines, musical video clips (11 made for Subsonic), visuals for concert events and TV programs and commercials for Rai Uno, Due, Tre, Canale 5, Tele+, Arte-Zdf, Planet, RaiSat, Televisione Svizzera, La7, MTV, Allmusic, Matchmusic, and Sky, in addition to video installations for museums. From 1994 to 1997 he was music editor for Il Manifesto, for which he wrote articles and reviews. As musician and author he has released six albums with three different bands. In 2012 he was a member of the jury for the 30th Torino Film Festival and created the TV commercials for the Sanremo Festival promotional campaign.