He is the director of Museo A come Ambiente - MAcA di Torino. For over 15 years he has devoted his efforts to increasing science literacy through workshops and interactive exhibits. He takes part in the international debate on the role of museums today and tomorrow as regards interaction with museum visitors. He has a keen interest in education and has contributed to the design and development of initiatives for communicating science addressed to students, educators, and the general public. Rounding off his scientific background, he earned an Executive Master in Business Administration from Bocconi University, Milan.