Ardent movie goer and CineOcchio spectator, Renda transformed his passion for cinema into a profession: rejuvenating old movie houses. The Due Giardini and Fratelli Marx in Turin, Mulino in Piossasco, Politeama in Ivrea, and Portici in Fossano have been turned into new cultural venues for his Slow Cinema, where independent productions and documentaries by young Italian filmmakers are shown. His love for theater has led to his programming stage seasons and producing shows that feature new talent.