How far do our purchasing preferences influence the growth of a sustainable economy? Can green products be taken at face value or is the green just a sales gimmick? To find the answer, Werner Boote and ecologist Kathrin Hartmann investigate what’s behind the claim certain companies make about their processes and products. From the BP Deep Water oil rig disaster to the wildfires of the Indonesian pluvial forests triggered by palm oil producers, to the effects of livestock raising on the indigenous populations of Brazil, the debate continues to stir controversy. Noam Chomsky and Raj Patel voice their opinions on these issues.